Shaping Political Victory Through Digital Precision
In the high-stakes world of Indian politics, perception and presence are everything especially in the digital arena. For the 2024 Gujarat election, Wildcard Creation partnered with the Bharatiya Janata Party (BJP) to design, execute, and amplify a large-scale digital campaign that resonated with millions and mobilised votes at scale.
Scope of Work
From individual candidate positioning to the overarching Gujarat campaign narrative, our team managed end-to-end digital strategy for key BJP leaders, including Dinesh Makwana, Hasmukh Patel, and Hemang Joshi, along with broader statewide outreach.
We didn’t just run ads we shaped sentiment, owned conversations, and built an online movement that translated into real-world support.
What We Delivered
🔹 Strategic Messaging & Narrative Design
Crafted clear, relatable, and regionally resonant content that connected with diverse voter segments young first-time voters, families, and local communities.
🔹 Social Media Campaigns & Engagement
Designed and executed dynamic social media campaigns across Facebook, Instagram, Twitter, and WhatsApp from reels and viral challenges to live updates and interactive polls keeping supporters informed, inspired, and ready to act.
🔹 Real-Time Content Creation & Updates
Covered rallies, speeches, and on-ground events with rapid digital turnaround ensuring voters stayed engaged, informed, and mobilized at every phase.
🔹 Community Engagement & Sentiment Analysis
Monitored digital chatter, tracked trends, and adapted messaging instantly maintaining a positive, forward-looking narrative despite high competition.
🔹 Visual Branding & Campaign Collateral
Designed striking digital creatives, videos, reels, and micro-campaigns that made each candidate’s message clear and memorable.
🔹 Data-Driven Digital Ads
Deployed targeted ad campaigns to maximize reach and impact in critical constituencies balancing awareness, persuasion, and voter mobilization.
Impact
With over 30 million digital impressions, record engagement rates, and high sentiment scores, our campaign work contributed to strong wins for Dinesh Makwana, Hasmukh Patel, Hemang Joshi, and the BJP Gujarat cadre overall. Wildcard Creation’s approach ensured that the party’s core narrative stayed consistent modern, grassroots-focused, and future-ready.