From Startup Ambition to Global Brand
Scope of Work
From building Urban Company’s first brand identity to shaping its voice across continents, Wildcard Creation has handled every phase of the brand’s evolution — blending strategy, design, content, and digital campaigns that turned an idea into a household name.
What We Delivered
🔹 Brand Identity & Positioning
Created a clean, modern visual identity that instantly communicates trust, quality, and ease. Crafted messaging frameworks that connect emotionally with India’s urban households and the modern global user.
🔹 High-Impact Social Media
Designed and managed dynamic social media campaigns highlighting services, customer stories, and everyday convenience — turning followers into loyal customers and advocates.
🔹 PR & Reputation Management
Crafted press stories, media tie-ups, and thought leadership pieces that positioned Urban Company’s founders and services at the forefront of India’s startup ecosystem.
🔹 Creative Photography & Visuals
Produced striking, relatable visuals — from on-ground service shoots to brand storytelling images that bring real people and real moments into the spotlight.
🔹 Performance Campaigns & Ads
Planned and executed targeted digital ad campaigns for new city launches, seasonal pushes, and category expansions — driving measurable leads and repeat usage.
🔹 Strategic Content & Storytelling
From engaging blogs to customer success features and service explainer videos, we helped Urban Company connect deeper with families, homeowners, and young professionals alike.
Impact
Urban Company didn’t just grow — it became the go-to name for trusted at-home services in India and beyond. With millions of app downloads, consistent brand recall, and an expanding footprint in global markets, the brand stands tall as an example of how clear strategy and bold branding build industry leaders.
At Wildcard Creation, we didn’t just design a logo — we nurtured a living, breathing brand trusted by millions, every day.