Crush Coffee – Brewing a Brand With Soul
When Crush Coffee approached Wildcard Creation, they weren’t looking for another café campaign they wanted a full-bodied brand experience. From the first bean to the last Instagram post, our goal was simple: make Crush Coffee the go-to brew for a generation craving more than just caffeine.
Scope of Work
Wildcard Creation handled Crush Coffee’s entire brand evolution from crafting an authentic brand identity to stirring up conversations online and offline. We transformed a local café into a lifestyle brand that people talk about, post about, and come back to cup after cup.
What We Delivered
🔹 Brand Identity & Storytelling
Designed a distinctive, youthful visual identity logo, packaging, in-store vibes paired with a brand voice that feels warm, witty, and utterly relatable.
🔹 Social Media Campaigns
Brewed up scroll-stopping content aesthetic reels, behind-the-scenes brews, barista stories, and interactive polls that turned followers into a loyal community.
🔹 Creative Photography
Crafted mouth-watering visuals from latte art close-ups to cozy café corners capturing the vibe that keeps Crush Coffee trending on every feed.
🔹 Influencer Collaborations & PR
Collaborated with micro-influencers, local tastemakers, and city bloggers to get the word out organically, with authentic partnerships that felt like a natural fit.
🔹 Seasonal & Festive Campaigns
Launched limited-edition brews, quirky seasonal menus, and thematic campaigns (from ‘Winter Crush’ to ‘Summer Sips’) that kept the buzz fresh and followers engaged.
🔹 Community Engagement
Ran on-ground activations and digital contests that brought coffee lovers together brewing connections, not just cups.
Impact
Today, Crush Coffee is more than a café it’s a culture. With a growing online following, standout brand recall, and an ever-expanding community, it has carved out a unique spot in an increasingly crowded market.
At Wildcard Creation, we didn’t just market coffee we poured a brand people crave.