From Kitchens to Conversations
When iD Fresh India’s beloved ready-to-cook fresh food brand partnered with Wildcard Creation, the mission was clear: amplify a brand built on trust, tradition, and everyday freshness into a modern digital story everyone wants a bite of.
Our task? Keep it real, keep it relatable, and make the freshness feel alive on every screen from homes to hotels, breakfast plates to Instagram feeds.
Scope of Work
Wildcard Creation worked closely with iD Fresh to blend strategic digital branding with compelling content and scroll-stopping visuals. We didn’t just promote products — we turned dosas, idlis, parathas, and batters into shareable moments and daily rituals worth celebrating online.
What We Delivered
🔹 Visual Storytelling & Photography
Crafted authentic, vibrant food visuals that captured the simplicity and warmth of homemade freshness turning everyday breakfast into mouth-watering brand moments.
🔹 Social Media Campaigns
Designed clever, relatable, and interactive campaigns reels, polls, behind-the-scenes factory glimpses, and recipe hacks that made followers engage, save, and share.
🔹 Influencer Collaborations
Activated micro-influencers, mom bloggers, and food creators to share real stories and honest reviews expanding reach while staying true to iD’s homegrown feel.
🔹 Seasonal Promotions & Product Launches
Planned and executed digital rollouts for new product lines from festive packs to family bundles creating buzz while staying rooted in everyday authenticity.
🔹 Community Engagement
Built a loyal digital tribe with contests, user-generated content, and real-customer spotlights turning buyers into brand advocates.
Impact
iD Fresh didn’t just trend it stayed top-of-mind. With stronger engagement, high retention, and consistent brand warmth, the campaigns brought the freshness of iD’s products to millions of homes online and offline.
At Wildcard Creation, we didn’t just sell batter we served stories, community, and conversations around the joy of homemade food.